NICHE
MARKET
To
raise for more merchandise and to make $400 in a week, you most likely auction
off clothes, sporting equipment old doll collection…etc. but when you have sold
your item packaged and shipped it safely, and received your money-what do you
invest in?
The
internet and the search engines that essentially guide people through the
information super high way are great at getting surfers to the products they
want. However, to make more money on e-bay or in any internet marketing venture
you need to concentrate on a specific niche. This will help you save money
because you can lump lower end products together in a ‘lot ‘sale. Plus, by
consistently selling products from the same niches, it will be easier to
standardize processes, vendors, and to become a true expert in your field.
Now
there are really two ways to choose a niche market. With your heart or with
your head. If you love antique furniture then it would be perfectly natural to
want to sell items from this large niche. However, antiques and furniture are
not the most popular categories and they can big items in your inventory-
failing to make a sale or two may cause a cash flow crunch of you to take a
large loss. It can sometimes be more difficult to maintain objectivity and make
sound business decisions when you develop a personal attachment to the
merchandise.
To
help you find your niche, you may want to visit http;//www.pulse.ebay.com. from
this page you can discover the most popular item that day to see what is hot.
While you may not want or be able to sell those particular items, you should be
able to see the trend or dominant category. For instant the most popular items searched
on e-bay when this article was written are; 1 ps3 (2) wii (3) playstation (4)
nitendo (5)Xbox360 (6) TMXElmo (7) ipod (8) PSP (9) ipod Nano (10) Apple ipod.
As
you can see the entertainment electronics genre is a very , very popular
category right now with some dominant sub-niches developing. However if you
want to follow your passion and sell antique furniture, you could also check on
pulse to find the most search items relating to that category as well so it
is a very useful tool in both finding,
your niches and learning the market better. The important thing to remember is
that the internet naturally favors the creation of niches so you need to
specialize early on it no matter what.
WRITING SALES COPY FOR YOUR PRODUCTS
If
you have any hope of selling $400 worth of products on e-bay in 7 days or less-
the good news is that you don’t have to write that ‘killer sales copy’ in order
to be successful. However, there is a distinctive between copy writing for
print… and copy crafting copy for the internet. To get the maximum number of
people to view your product or products and potentially place a bid – you need
to write descriptive copy that is accurate and keyword
rich – especially the title. What you really need to understand about e-bay in
order to get the most people to view your object increases the bidding pool and
ultimately drive up traffic-those words our potential customers are using to
find your product. Using the same pulse feature, you can determine the best
keywords to use when creating your ad for the product. It especially important
to use the keyword in the headline or title but don’t be afraid to look at
other ads selling similar products for inspiration and to borrow some good
ideas! The copy needs to be descriptive accurate, and be keyword rich in order
to be pull potential bidders in and possibly boost your profits.
REIVESTING
A PERCENTAGE OF THE PROFITS
If
you are only looking to raise $400 in a week or so while possibly cleaning out
attic or garage, then there is no need to reinvest profits. But if you are
looking to start a revenue stream and grow it into larger, then you will need
to invest a consistent percentage of your profits into the company. Just a few
of the common necessities most internet businesses, including e-bay
auctioneers, need in the first two years include;
Accounting/tax
software
Server/computer
Office
supplies
Increased
office Space
If
you were an e-bay auctioneer who specialized in refinishing/repairing old
antique furniture and then reselling it for a profit, then you would possibly
invest in tools and equipment related to that activity. The point here is that
for tax deductions and the possibility of building the business to a higher,
more consistent level, you must reinvest a significant portion of your profits.
Ultimately,
your determination and consistent hard work will pay off and you will start
building a solid reputation as an honest and dependable business. In time and
to grow your business even further, you will want to market your products or services
in venues outside of e-bay. Ideally, diversification will become a priority as
you look to grow the business through new revenue streams that help solidify
you financial foundation.
Yes,
you can make $400 or more in 7 days or less on e-bay (although it may take a
little more time for the funds to transfer into your actual checking account)
selling off collectibles, furniture, and other unneeded items that have
accumulated over the years. Your initial cost ( if selling merchandise that
ultimately sold for $400 would include the insertion fees($4.80) and another
$20 or so in Final Value Fees (you are assessed 5.25% on the first $25 of the
final sale price and then 3.25% on the remaining amount which in this case is
$675 x .032% or roughly $20)
Other
fees and/or costs that may eat into your bottom line include;
·
Paypal other
merchant account fees
·
Electronic transfer
fees by your bank
·
Buy it new fees
·
Seller tool fees
·
E-bay picture
service fee
·
Listing upgrade fees
·
Reserve fees
E-bay does indeed offer a lot of bells
that really wreak havoc on your bottom line but the basic listing service, a
compelling ad with relevant keywords, and a little hard work in all should need
to successfully sell $400 in a week and walk away with approximately $350 in
actual money. Remember, this is not actual profit in the classic sense but you
could use that money to secure more merchandise and begin establishing yourself
as a legitimate force to reckon with…or, you could go out and splurge on
something you don’t really need and return back to your job the following day
no closer to financial independence.
Six million people visit e-bay
every day and you really can turn your old unwanted things, a computer, digital
camera, and a internet connection into a sustainable and growing home – based
business. Most people, however, just use it to raise a little extra ‘mad money’
and fail to realize the true potential… will you?
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