NICHE
MARKET
To
raise for more merchandise and to make $400 in a week, you most likely auction
off clothes, sporting equipment old doll collection…etc. but when you have sold
your item packaged and shipped it safely, and received your money-what do you
invest in?
The
internet and the search engines that essentially guide people through the
information super high way are great at getting surfers to the products they
want. However, to make more money on e-bay or in any internet marketing venture
you need to concentrate on a specific niche. This will help you save money
because you can lump lower end products together in a ‘lot ‘sale. Plus, by
consistently selling products from the same niches, it will be easier to
standardize processes, vendors, and to become a true expert in your field.
Now
there are really two ways to choose a niche market. With your heart or with
your head. If you love antique furniture then it would be perfectly natural to
want to sell items from this large niche. However, antiques and furniture are
not the most popular categories and they can big items in your inventory-
failing to make a sale or two may cause a cash flow crunch of you to take a
large loss. It can sometimes be more difficult to maintain objectivity and make
sound business decisions when you develop a personal attachment to the
merchandise.
To
help you find your niche, you may want to visit http;//www.pulse.ebay.com. from
this page you can discover the most popular item that day to see what is hot.
While you may not want or be able to sell those particular items, you should be
able to see the trend or dominant category. For instant the most popular items searched
on e-bay when this article was written are; 1 ps3 (2) wii (3) playstation (4)
nitendo (5)Xbox360 (6) TMXElmo (7) ipod (8) PSP (9) ipod Nano (10) Apple ipod.
As
you can see the entertainment electronics genre is a very , very popular
category right now with some dominant sub-niches developing. However if you
want to follow your passion and sell antique furniture, you could also check on
pulse to find the most search items relating to that category as well so it
is a very useful tool in both finding,
your niches and learning the market better. The important thing to remember is
that the internet naturally favors the creation of niches so you need to
specialize early on it no matter what.
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